FDA, FTC crack down on juice box-mimicking tobacco products

  • FDA

  • curated by Emily Willingham, PhD
  • Clinical Essentials
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Takeaway

  • The FDA and Federal Trade Commission (FTC) have issued 13 warning letters to manufacturers of e-liquids, the fluids that are used in e-cigarette products.

Key points

  • The reason for the warnings is that many of these liquids are packaged in products that appeal to children, including packaging that looks like juice boxes, candy, or cookies and feature cartoon art.
  • As FDA commissioner Scott Gottlieb noted in a statement, “Looking at these side-to-side comparisons is alarming” because they look so much alike.
  • The names of some products the announcement listed both reveal their kid appeal and obscure their content: “One Mad Hit Juice Box,” “Vape Heads Sour Smurf Sauce,” and “V’Nilla Cookies & Milk.”
  • Nicotine is toxic, with effects that include death, seizure, and coma, and these products can place children at risk for nicotine poisoning, says Acting FTC Chairman Maureen K. Ohlhausen.
  • Nicotine exposure also affects brain development and promotes nicotine addiction.
  • Tobacco products are not to be sold to children under age 18.
  • More than 2 million adolescents were using e-cigarettes and related products in 2016.

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