During European Immunisation Week (24-30 April 2019), the Public Health England (PHE) has recognised the efforts of the frontline immunisation health workers, including general practitioners (GPs) and nurses. The PHE has dubbed them 'vaccine heroes'.
Latest data from the PHE indicate that 93 per cent parents trust health professionals for immunization advice, whereas social media and the internet are the least trusted information sources. Nine per cent of parents reported reading or hearing something which would create doubt regarding vaccination of their children. This figure has substantially reduced since 2002 when it was 33 per cent.
Eighty six per cent of patients reported exposure to mostly positive information in support of vaccination during the past year. Those who came across information which was not in favour of childhood immunisation reported internet (35 per cent) and social media (14 per cent) as the primary sources of information.
The survey also showed that the majority of parents showed high confidence in the immunisation programme, and the proportion of parents refusing ≥1 vaccination for their children was quite low, at only 4 per cent.
Duncan Selbie, Chief Executive at PHE, said: "In a world where misinformation is so easily spread online, we must all speak confidently about the value of vaccines and leave the public in no doubt that they are safe and save lives."