- Presumptive verbal communication paired with strong HPV vaccine recommendations bolster parent uptake decisions.
Why this matters
- Single out importance of HPV vaccine vs other types.
- Explain effect of vaccine on future outcomes.
- Listen carefully to parent questions, ensure overall understanding of safety and efficacy.
- Adjusted response rate, 47% (342/723).
- No vaccine uptake outcomes difference between intervention/control provider arms.
- 63% (n=104) of parents noting a "very strong" provider vaccine recommendation reported having teenagers vaccinated (P=.003) or intending to (68%, n=36; P=.001) vs other strength recommendations.
- Receiving a very strong recommendation linked to greater perceived urgency for vaccination, greater trust in information provided, decreased vaccine hesitancy.
- Receipt of "presumptive style" vaccine recommendation also perceived as "very strong" (58%), associated with fewer concerns about safety (49% vs 67%, not presumptive recommendations; P=.01).
- 44% reported no longer hesitating about the vaccine (vs 27%; P=.05); 56% (vs 38%) reported having their child vaccinated (P=.01).
- Cross-sectional survey of parents of young adolescents evaluating provider HPV communication strategies following a 12-month, randomized communication intervention training.
- Funding: CDC.
- Inability to measure communication style.
- Sample bias.
- Self-report, recall biases.
- No linkage between individual provider communication/patient visits.
- Limited assessment criteria.