New quit smoking smartphone game - not just another health app

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A new smartphone app could help smokers stick to their New Year's resolutions to quit.

Cigbreak Free works like a regular smartphone game, with players having to complete tasks to progress through levels and gain rewards. However, it also incorporates a combination of 37 behavioural change techniques designed to help smokers quit. Some of the techniques are so subtly embedded in the game, that the player will be unaware of their presence. The app also includes a quit journal where users can calculate how much money they are saving.

The app has now been commissioned for use by five regional health service providers in London as part of their public health smoking cessation ser...