A new film released by Public Health England (PHE) is highlighting the harms associated with smoking, and how switching to an e-cigarette or other smoking cessation aid could help prevent them. The film is a part of the 'Health Harms campaign' which is encouraging smokers to quit in January 2019.
The film shows a visual depiction of high levels of carcinogens and tar inhaled by an average cigarette smoker over a month compared with not smoking or using an e-cigarette. It illustrates a significant contrast between the health impacts of smoking and vaping. Evidence shows vaping to be at least 95% less harmful than smoking, if not completely risk-free.
E-cigarettes have helped thousands of individuals in England to successfully quit smoking; however, about 44% of smokers are unaware or not convinced about the advantages of e-cigarettes over conventional cigarettes. Professor John Newton, Director of Health Improvement at PHE said: "It would be tragic if thousands of smokers who could quit with the help of an e-cigarette are being put off due to false fears about safety. We need to reassure smokers that switching to an e-cigarette would be much less harmful than smoking."