A major social media platform has announced that it will only display authoritative vaccine information to its users as part of efforts to tackle health misinformation.
Last year, Pinterest stopped showing results for searches related to vaccines as a way to prevent people from encountering harmful health misinformation. Now, the social media platform has announced it is introducing a new experience so that when users search for terms such as vaccine safety or other related health terms, they will only receive reliable results about vaccination from leading public health organisations.
The move has been welcomed by the WHO, whose Director General Dr Tedros Adhanom Ghebreyesus said he hopes to see other social media platforms around the world following Pinterest’s lead.
“Misinformation about vaccination has spread far and fast on social media platforms in many different countries, including during critical vaccination campaigns like those for polio in Pakistan or yellow fever in South America.
"Social media platforms are the way many people get their information and they will likely be major sources of information for the next generations of parents. We see this as a critical issue and one that needs our collective effort to protect people’s health and lives,” Dr Tedros said.