Social media giant Facebook has committed to tackling vaccine misinformation by ensuring its users find facts about vaccines across Instagram, Facebook search, groups, pages and forums where people seek out information and advice.
Earlier this year, the company announced that it was taking a number of steps to tackle vaccine misinformation including rejecting advertisements with misinformation.
Facebook and the World Health Organization (WHO) have been in discussions for a number of months to ensure people can access authoritative information on vaccines and reduce the spread of inaccuracies. It has been announced that Facebook will now direct users to WHO vaccine information to ensure that vital health messages reach people who need them the most.
“Major digital organisations have a responsibility to their users to ensure that they can access facts about vaccines and health. It would be great to see social and search platforms come together to leverage their combined reach," said WHO Director-General Dr Tedros Adhanom Ghebreyesus.
He said these online efforts must be matched by tangible steps by governments and the health sector to promote trust in vaccination and respond to the needs and concerns of parents.