- To reach parents about the importance of the HPV vaccine for their children, the best messaging emphasizes benefits (e.g., cancer prevention) without being overly urgent.
Why this matters
- Clinicians are the gateway to information to ease parent concerns so that children can benefit from the cancer-protective effects of the HPV vaccine.
- The researchers assessed parent interest and information needs in 7 topic areas (e.g., diseases prevented, age to start the series) encompassing 28 messages.
- Parents most often wanted to talk about the safety and side effects of the HPV vaccine.
- Their other top priorities were diseases that HPV prevents and age for initiating the series.
- The lowest priority for parents was talking about boys vs girls, school requirements/national recommendations, and vaccinating children who are not sexually active.
- Parent confidence increased after messaging to parents, with highest increases after messages regarding age for initiating the series.
- Providers might need to be ready to have longer-than-usual discussions around HPV vaccination.
- Researchers surveyed messaging to 1196 US parents of children ages 9-17 years who had no more than the first dose in the HPV series.
- Funding: CDC.
- Not a clinical setting.
- Sample skewed to higher parent education level.